We must explain to you how all seds this mistakens idea off denouncing pleasures and praising pain was born and I will give you a completed accounts..
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There has never been a better opportunity than now to spotlight on stories that inspire and move audiences. AT&T came up with a series of advertisements. One of them bearing the title “Remi Rocks” features Remi, who has cerebral palsy, which means limb control is affected due to muscle weakness. However, using what she can to her advantage, Remi is able to play music by moving her eyes. She has always loved music and has been waiting for her chance to participate in a musical setting. In line with AT&T’s tagline and business nature as a telco provider, Remi’s dream was fulfilled – as shown in the ad, Remi sits facing an app-driven, on-screen piano keyboard, playing in tandem with the orchestra.
As a teen who has cerebral palsy, it’s always nice to feel included and genuinely happy. More than that, she just plays naturally, together with the orchestra. She’s not being sung to, she’s just there to play her part.
The LA Youth Orchestra was formed in 1999.
A creation of LA-based WEST BBDO, the spot aims to highlight the use of eye-gaze technology to increase chances of inclusion in music and performing arts, particularly for those who face challenges in using their upper and lower limbs.
The campaign, featuring electronic devices and music, is part of AT&T’s continuing efforts to bring the best in terms of connections and technology via advertising that’s not only creative, but also educational and impactful – even if it’s just for a brief minute or so.
Jo Leen now spends her days crafting compelling content for Inkscribehub. She was previously attached to a business intelligence firm.
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