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How far would you go to grab your favourite chicken piece? Check out the latest campaign by Nando’s if you have the time because it’s quite the love song, especially with their signature flame-grilled chicken as the main star.
Cleverly named InnuNando’s, it’s a tribute to the Malay pop group Innuendo. The lyrics were also thoughtful and in sync with the melody and beat.
At the start, you’ll see a group of three customers, waiting for their chicken order, when one of the waiters approaches their table to bring over an order. The customer who had ordered reacts with glee and excitement, before another stalls her excitement, saying “It’s just chicken”. Almost instinctively, the waiter proceeds to change her perspective by breaking into song (and dance), describing its texture and taste.
Naturally, the waiter-turned-temporary performer is a smooth talker, so he serenades the customers with his sultry tongue-in-cheek rendition, which eventually sees other waiters joining him as well.
Choosing a classic song and pairing it with crispy flame-grilled chicken, a perfect combination, don’t you think? Nando’s isn’t Nando’s without its sauces, which complement the chicken well. Who can forget those, anyway?
Of course, towards the end of the song, he sings about wooing customers back again, hoping they’d come back to patronise the outlet. After that, he slides back into waiter mode.
Sources reveal that in promoting the brand, they needed something that will connect the young with the old, universal, memorable, yet also nostalgic.
Both fake and legitimate promo codes are also placed throughout the ad/video, so if your eyesight is powerful and you can capture the correct ones, you’ll get rewarded with complimentary side dishes. Redemption attempts are counted via a certain URL so that customers can be rewarded accordingly and accurately. Dine-in customers can also scan the QR code on your Gold Standard Chicken flag to get their rewards.
The video, which is the result of collaborative effort, can be watched on Facebook and Instagram, while an extended version can be viewed on YouTube.
Nando’s is originally a South African multinational, which specialises in Portuguese style flame-grilled chicken.
Jo Leen now spends her days crafting compelling content for Inkscribehub. She was previously attached to a business intelligence firm.
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